AdvInno

AdvInno offers IP management with the service of a management consultancy and patent & law partnership from a single source, so that the right ideas become successful innovations.

AdvInno creates added value with the systematic, targeted use of IP by combining expertise from the fields of technology, law and business. AdvInno provides companies and institutions with comprehensive support on all issues from the validation of a business idea to the development and marketing of technologies and advises on the protection, commercialization and enforcement of intellectual property rights (patents, trademarks, designs & copyrights), data rights and know-how. AdvInno also structures and manages IP & technology transactions and assists in the negotiation and drafting of contracts.

Lawyer and business mediator Björn Joachim is a partner of AdvInno Patent- & Rechtsanwaltspartnerschaft mbB – Heinemeyer & Joachim and managing director of AdvInno GmbH Unternehmensberatung in intellectual property and information technology law. He focuses on the development and protection of data-driven business models, technology investments & transactions, IP and technology transfer of all kinds (licensing, cooperations, research and development), IP compliance as well as strategy and process consulting throughout the entire life cycle of business ideas and technologies. In addition to litigation, he advises clients on the development of IP strategies and assists in the improvement of IP (risk) management as well as in the valuation and exploitation of intangible assets. Björn Joachim also negotiates and drafts license and cooperation agreements in the field of technology transfer and information technology as well as advising on employee invention law. He is co-author of several handbooks, management courses and articles on intellectual property and information technology law and is a regular speaker.

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